Why I Voted the Way I Did in 2024 (And Why That Should Worry All of Us)

Given SHINGANGE

I could not vote on 27 April 1994. I was not yet 18. The same thing happened again in 1999 — election day came, and once more I was underage, even though I would later vote in that year’s local government elections. Like many South Africans of my generation, my political consciousness was formed long before I was legally allowed to participate. That distance between lived politics and formal participation has never really closed — and it matters more now than it did then.

When I finally did vote in 1999, I voted for the ANC. At the time, that choice required no justification. The movement still carried moral authority, historical legitimacy, and overwhelming public trust. But what is less often acknowledged is how quickly discomfort set in afterwards. From the national elections that followed, I never again voted for the ANC — not because another party persuaded me, and not because I had disengaged from the country’s future, but because something already felt misaligned. Even then, it seemed that the story and the reality were starting to drift apart.

Around 2010, while I was living in Bloemfontein, I shared my frustration with my mentor, AZ. His response was direct and necessary: it is easy to criticise from the sidelines; eventually you have to decide whether you are prepared to get involved. I took that seriously. I attended branch meetings. I tried to engage. What I encountered, however, was a political language and culture that felt disconnected from the problems I believed we should be confronting. I walked away, not in anger, but in quiet disappointment.

My political exposure did not come only through voting. In 2008, after resigning from the SANDF, I joined Sebra, a construction financing company owned by Kobus van Loggerenberg — KvL to those who knew him. He was a progressive white Afrikaner, a former SRC president at the University of the Free State in the 1980s, and someone shaped by difficult political choices during apartheid. He was also a principled man. May his soul continue to rest in peace.

At the time, the UFS was dealing with the Reitz 4 incident, where black workers were humiliated by white students in what became a national scandal. Sebra’s shareholders decided to support non-white student formations contesting the SRC elections, and my first real task at the company was to manage the campaign funds. What I witnessed during that period was instructive: fragmented organisations — SASCO, the YCL, and the ANC Youth League — had to be pushed to work together just to stand a chance.

They did not win the SRC presidency that year. But something important shifted. For the first time, these formations believed that institutional power was not permanently closed to them. That belief mattered. The following year, in 2009, that groundwork paid off. The same collective went on to win the SRC elections, and Moses Masitha became the first black SRC president at the University of the Free State.

That outcome reinforced a lesson that has stayed with me: politics is rarely about immediate victory. It is about coordination, persistence, and understanding the environment you are operating in — especially when institutions are stacked against you.

Around the same period, AZ invited me to be part of a delegation visiting the late Ethiopian Prime Minister Meles Zenawi. The group consisted of academics and professionals selected for what they were doing and what they might still contribute. The visit was not ideological. It was about exposure — about observing how other states thought about development, power, and sovereignty. I returned home with a broader lens and a deeper unease. South Africa, to me, appeared increasingly unprepared for the kind of world it was entering.

For years after that, I remained disengaged from ANC electoral politics.

Then came 2024 — and with it, a rupture that cannot be explained through traditional political analysis.

By then, the country had effectively lost control over its information environment. Social media was no longer just a platform for expression; it had become an operational domain. Disinformation, misinformation, coordinated influence campaigns, algorithmic amplification, and deliberate cognitive manipulation were no longer abstract concepts. They were observable, measurable, and increasingly sophisticated. What concerned me was not ordinary political contestation, but the erosion of South Africa’s information sovereignty.

This was not one party out-campaigning another. It was something more corrosive: sustained efforts, amplified through digital platforms and media ecosystems, aimed at eroding trust, inflaming division, and normalising instability. Many of these narratives did not originate organically within South African society. They were engineered to exploit our fractures.

I have explored these dynamics in depth in a recent series on this blog focused specifically on influence operations. That series looks at how these campaigns are designed, how they spread through digital systems, and why societies like ours are particularly vulnerable. This article is not a repetition of that work. It is a personal reflection shaped by it.

I voted for the ANC in 2024 not because it had suddenly become virtuous, competent, or deserving of renewed loyalty. I voted defensively. “Better the devil you know” is an uncomfortable phrase, but it captures the logic. Some of the forces shaping our political environment do not care about governance, service delivery, or justice. They care about disruption. A lawless, fragmented South Africa serves interests that are not our own.

The outcome — a Government of National Unity — should not reassure us. If anything, it should alarm us. What we witnessed was a probing exercise. The gaps were identified. The vulnerabilities mapped. And the campaigns for the next electoral cycle have already begun.

This is not a message to the ANC. It is a warning to all political parties and to society at large. Influence operations do not target parties; they target populations. They exploit grievances, identities, historical wounds, and economic pain. In a hyper-connected society like ours, no political formation is immune.

Our failure is that we are still thinking in outdated terms. We celebrate connectivity but ignore content. We talk about democracy while failing to grasp algorithmic warfare. We rely on old institutional structures to confront threats that are hybrid, asymmetric, and cognitive in nature. We are trying to solve twenty-first-century problems with twentieth-century tools.

The most dangerous failure, however, is not technical — it is intellectual. We are not honest enough to admit that we are out of our depth. Influence operations and cognitive warfare are specialised domains. They demand expertise, humility, and the willingness to listen to people who understand how these systems work.

That is all that is required of us right now: honesty about our limitations, and the courage to let those who know what they are doing help us think clearly. Anything less is not neutrality. It is negligence.

Article 2: Why South Africa Is Structurally Vulnerable to Influence Operations

Given SHINGANGE

Influence operations do not succeed because societies are careless or uninformed. They succeed because societies are structurally exposed. South Africa is one such society, not because it is uniquely weak, but because its historical, social, and institutional conditions create fertile ground for cognitive manipulation.

This vulnerability is not primarily technological. It cannot be explained by social media alone, nor solved through platform regulation or content moderation. It is rooted in long-standing fractures, unresolved grievances, and declining trust in authority. Until these structural conditions are acknowledged explicitly, responses to influence operations will remain superficial, reactive, and misdirected.

Understanding structural vulnerability is uncomfortable because it forces inward reflection rather than outward blame. But without this honesty, resilience remains rhetorical.


Influence follows fractures, not platforms

A common analytical error is to treat influence operations as a product of digital platforms. Platforms matter, but they do not determine what resonates. Influence operations follow fractures, not technologies.

In South Africa, several fractures are persistent and deeply embedded. Economic inequality remains extreme and highly visible. Unemployment, particularly among young people, is chronic. Service delivery failures are experienced daily and locally. Corruption has shifted from scandal to expectation. Political promises frequently collapse into administrative incapacity.

These conditions generate frustration, resentment, and mistrust. Influence operations do not invent grievances. They identify where emotional pressure already exists and apply narrative force.

Focusing too narrowly on platforms obscures the real drivers of vulnerability. Platforms amplify what societies already feel; they do not create those feelings from nothing.


Lived experience as a narrative battleground

In South Africa, political narratives intersect directly with lived experience. This is a critical distinction.

When electricity fails, water is unreliable, housing is inadequate, or safety deteriorates, people do not experience these as abstract governance challenges. They experience them as personal neglect. Narratives that frame these failures as intentional, inevitable, or evidence of systemic betrayal resonate quickly because they align with daily reality.

Influence operations exploit this alignment. They do not contradict lived experience; they reinterpret it. They shift the question from “why is this failing?” to “who is responsible and why should they be trusted?”

Once that shift occurs, the space for institutional explanation narrows sharply. Technical responses sound evasive. Structural complexity sounds like excuse. Emotionally satisfying narratives outperform accurate ones.


Inequality and the politics of comparison

South Africa’s inequality does more than produce hardship. It produces constant comparison.

People compare themselves to neighbours, communities, municipalities, provinces, and imagined alternatives. Digital platforms intensify this by placing unequal realities side by side without context. The result is not only frustration, but moral interpretation. Inequality becomes evidence of injustice, exclusion, or deliberate neglect.

Influence operations leverage this interpretive layer. Narratives frame inequality not simply as a policy failure, but as proof that the system benefits some at the expense of others. This framing deepens resentment and accelerates polarisation.

Once inequality is moralised in this way, compromise becomes difficult. Governance challenges are recast as existential conflicts.


Racism as a latent identity fracture

Racism remains one of South Africa’s most enduring and emotionally charged fractures, not always visible in daily discourse, but never absent from collective memory. It functions less as a constant explicit conflict and more as a latent identity fault line that can be activated under conditions of stress.

Importantly, racism in this context is not only about overt prejudice or individual attitudes. It is embedded in historical experience, spatial inequality, economic exclusion, and perceived patterns of advantage and disadvantage. These experiences are carried forward through narrative, memory, and identity.

Influence operations exploit this latent quality. Racial framing does not need to be explicit to be effective. It can be implied through language, imagery, selective emphasis, or comparison. Narratives that suggest group-based blame, intentional exclusion, or inherited injustice resonate quickly because they connect present frustration to historical explanation.

This makes racial narratives particularly powerful during elections. They compress complex structural problems into emotionally legible stories and discourage nuance, because challenging the narrative can feel like denying lived experience.

The strategic risk is not that racism suddenly “returns” during elections. It is that unresolved racial identity tensions provide a ready-made emotional infrastructure for influence.


Language, identity, and segmented influence

South Africa’s linguistic and cultural diversity is often celebrated as a strength. Strategically, it also enables segmented influence.

Narratives can be tailored by language, region, generation, class, and political identity. The same issue can be framed differently for different audiences, each version optimised for emotional resonance rather than shared understanding.

This segmentation fragments the information environment. Communities mobilise around parallel narratives that do not fully overlap. Disagreement becomes not only factual, but interpretive. Institutions struggle to communicate coherently across these divides.

Fragmentation weakens collective sense-making and lowers the threshold for manipulation.


Literacy, information processing, and cognitive load

Another often overlooked source of structural vulnerability is uneven literacy, not only in basic reading and writing, but in media literacy, digital literacy, and civic literacy.

South Africa’s information environment assumes levels of fluency that are not evenly distributed. Many citizens navigate political information across multiple languages, informal channels, and low-trust environments. Under these conditions, complex explanations struggle to compete with simplified narratives that rely on emotion, repetition, and familiar framing.

Influence operations exploit this asymmetry. They reduce complexity, personalise blame, and rely on emotionally intuitive cues rather than detailed argument. This is not a reflection of intelligence or engagement, but of cognitive load. When people are overwhelmed, they gravitate toward messages that are easier to process and emotionally coherent.

Uneven literacy also increases reliance on social trust networks. Information is evaluated not only on content, but on who shared it and how it feels. This makes segmented influence more effective and correction more difficult.

The result is not uniform misinformation, but uneven vulnerability.


Declining institutional trust as a force multiplier

Influence operations accelerate where trust is low. In South Africa, confidence in political parties, local government, law enforcement, and public institutions has eroded steadily.

As trust declines, authority shifts. People rely more on peer networks, community figures, and emotionally resonant narratives. Credibility is anchored in perceived authenticity rather than institutional role.

This is a force multiplier for influence operations. Narratives no longer require institutional validation to spread. In some cases, institutional denial reinforces belief by appearing defensive or disconnected.

Once trust collapses, correction becomes difficult. Evidence is discounted. Motives are assumed.


Algorithmic amplification and outrage economics

Digital platforms reward reaction. Content that provokes anger, fear, certainty, or moral judgement travels faster than content that explains complexity.

This creates an economy of outrage. Extreme positions gain visibility. Moderation struggles. Nuance is crowded out.

Influence operations do not need to dominate the information space. They need only to shape its emotional tone.


Why local government elections magnify vulnerability

Local government elections sit at the intersection of these dynamics.

They are emotionally proximate, tied to daily life, embedded in community identity, and less consistently scrutinised. Narratives spread through informal channels where verification is weak and trust is relational.

Influence operations can operate below national radar while producing immediate effects: protests, delegitimised councillors, contested outcomes, and community instability.

Local disruption does not need to scale nationally to be strategically effective.


Structural vulnerability is not public failure

It is tempting to interpret vulnerability as public ignorance or irresponsibility. This is inaccurate and counterproductive.

Structural vulnerability reflects historical inequality, socio-economic stress, governance failure, and information overload. Citizens responding emotionally to these conditions are not failing democracy. Democracy is failing to protect them from manipulation in a high-pressure environment.

Recognising vulnerability is not an insult. It is preparation.


Toward resilience grounded in realism

The solution is not censorship, surveillance, or panic. It is realism.

Resilience begins with acknowledging that South Africa’s exposure is structural. It requires institutions to treat cognitive risk as part of electoral integrity, political actors to compete without weaponising fracture irresponsibly, and public discourse that recognises emotion without surrendering to it.

Without this realism, technical interventions will fail. With it, preparation becomes possible.

Series: Influence Operations, Elections, and Cognitive Security

Editor’s Note

Given SHINGANGE

South Africa is approaching the 2026 local government elections amid heightened uncertainty, institutional strain, and social tension. At the same time, the nature of political contestation has changed in ways that are not yet fully understood or openly discussed in the public domain.

This series explores influence operations and cognitive risks affecting elections, governance, and the strength of democracy in South Africa, noting that the public often focuses on visible political contests while overlooking subtler factors that shape perceptions. According to DGAP, most misinformation in this context currently comes from traditional sources rather than AI-driven disinformation.motion, trust, and behaviour at scale.

The articles that follow do not assume malicious intent by default, nor do they seek to attribute blame prematurely. They do not argue for censorship, political control, or the restriction of legitimate dissent. Instead, they aim to clarify concepts, examine structural vulnerabilities, and explore how influence operates in real social conditions, particularly during electoral periods.

This series is written from an independent analytical perspective. It draws on security, risk, and cognitive domains of analysis rather than partisan or activist framings. Where examples are discussed, the focus is on patterns and mechanisms, not on endorsing or condemning specific actors.

The intention is to contribute to a more mature public conversation, one that recognises that democratic participation is shaped not only by policies and institutions, but also by emotion, identity, narrative, and trust. Understanding these dynamics is a prerequisite for strengthening resilience without undermining democratic values.

The 2026 local government elections are not treated here as an isolated event, but as part of a broader trajectory in which elections increasingly unfold in contested cognitive environments. Whether South Africa is prepared for that reality remains an open question.

This series is offered as a starting point for reflection, debate, and preparation.

This note introduces a series of articles examining influence operations and democratic resilience ahead of South Africa’s 2026 local government elections